Proposals for packagings of Reflets de France
Branding
and packaging – 2022
Fictious project
Background
:
The brand Reflets de France is dedicated to promoting emblematic products
from the French culinary heritage. It strives to reconnect with the recipes and
authentic know-how of each region while introducing them to as many people as
possible.
My role:
Creation
of a new visual identity for the brand while preserving its essence, conception
of new packaging consistent with this new identity while considering specific
constraints related to packaging, such as image dimensions, the presence of the
logo on all sides, and the integration of the list of components.