Quitoque recipe cards


Branding - 20234
Patron: Quitoque

Background: Quitoque is a start-up specializing in delivering meal kits consisting of recipes chosen by the customer and recipe cards explaining the steps to execute the recipe.
My role: Proposing new layouts for recipe cards (working on format, content hierarchy, and the identity of the recipe cards) in accordance with the brand guidelines, tone, and values of Quitoque. The aim is to create a recipe card which would be more attention-grabbing and leave a lasting impression.